The ACP publishing standard
Every page has to earn its place.
ACP content is built for real dealer and lender decisions. It should answer the search question clearly, show the operating consequence, connect to the correct topic owner, cite authoritative evidence, and give the reader a useful next step.
01 / PURPOSEDealer-first usefulness
Every original page should help a BHPH dealer, auto lender, finance company, or portfolio manager understand a decision, compare options, or prepare a better provider conversation. Search visibility never justifies inaccurate, repetitive, or filler content.
02 / SOURCESPrimary sources first
Regulated-topic pages prioritize official statutes, regulators, government guidance, model acts, approved program documents, and other primary sources. Competitor pages can reveal questions worth answering, but they are not copied and do not establish legal or coverage facts.
03 / ATTRIBUTIONFacts, inferences, and claims stay separate
Factual statements should be supported. Recommendations and business positioning are identified as such. Coverage, pricing, savings, licensing, partner relationships, availability, performance, and first-in-market claims require documented substantiation before publication.
04 / REVIEWQualified review follows the subject
Insurance, consumer-finance, legal, tax, accounting, security, and product claims should be reviewed by appropriate qualified professionals when the content moves beyond general education. The website does not replace the actual policy, contract, program documents, or professional advice.
05 / UPDATESDates reflect meaningful work
A page receives a new substantive-update date when its explanation, sources, product details, or decision guidance materially changes. Dates are not refreshed merely to create an appearance of freshness.
06 / CORRECTIONSErrors are corrected directly
When a material error is identified, ACP will correct the page, review related content, and update the substantive-review date when appropriate. Product and regulatory questions should be confirmed against the applicable documents and jurisdiction.